New Branding with Historic Significance



Historic Körner’s Folly is pleased to announce the unveiling of updated branding, including a newly redesigned logo. Finding inspiration from both the outside and inside of this incredible landmark, the Körner’s Folly Foundation created a visual representation of the house’s presence and incorporated its original Victorian color palette.

When Jule Körner constructed Körner’s Folly in 1880, he intended for the house to serve as a living catalog for his interior design clients. His constant renovating, reworking, and redecorating resulted in many of the rooms undergoing numerous incarnations. When interior restoration efforts began, decades of alterations made it very difficult to determine the most significant paint color schemes.

To help peel back the layers of color, Körner’s Folly hired architect David Black in 2016 to conduct an analysis of the historic finishes, taking over 400 samples from the doors, trim, window sashes, walls and ceiling plaster throughout the house. After examining those samples, he created a color history for each room, illuminating what kinds and colors of paint where used when. These ‘color chronologies’ serve as a guide for restoration. For example, Jule’s original 1880 color scheme fit in with the “Brown Decades,” a period from 1865-1895 in American arts where colors often reflected nature, resulting in woodwork painted tan or brown shades to resemble fine oak or rare mahogany. As time went on, Jule transitioned from earthy to richer, jewel-toned colors, such as the pink hues found in the Rose Room and a dark red “oxblood” color found in the Reception Room.

Working with the design team from the Reuben Rink Marketing & Advertising Company, run by Jule Körner’s great-grandson, J.G. Wolfe, a new logo was created that showcases the house from a different angle. This logo also references the iconic sunburst window grille featured in many rooms of the house. A striking new primary and secondary color palette directly inspired by Jule Körner’s aesthetic was also developed. Connecting Jule’s remarkable vision to today, the rebranding of Körner’s Folly embraces the palette and history of this unique home. The new logo along with Folly-inspired icon graphics will be featured on a redesigned Körner’s Folly website, which will be launched later this year.

Körner’s Folly is temporarily closed to the public due to COVID-19; however, those interested are encouraged to visit the new Online Resource Catalog at for history, activities, and more.